KARI TRAIL
2023
PROJECTToolKit: A Magazine On Making
ROLEArt direction
Publication design
Exhibition design
CopywritingCOLLABORATORSMichael Williams (Photography)
Ryan Thompson (Motion)

PRESSCalArts 24700, Wieden+Kennedy
DETAILSDesign, copy-writing, interviews, and exhibit for ToolKit, my capstone project as a Design Resident at Wieden+Kennedy. This print issue is all about building methodology and features conversations about human creative process and methodology in a generative AI world, with a curious yet critical approach.




Includes interviews with Anna Mills, Bijan Berahimi, Chris Burnett, Helen Ip, among other collaborations. Features an interactive prompt builder that uses your surroundings as the algorithm, pull-out recipe cards about speculative AI futures, and Baldessar-E, where ChatGPT attempts (with little success) to answer conceptual prompts by artist John Baldessari.














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