GOOD SPORT IDENTITY
2023︎︎︎ 16 page catalog
︎︎︎ 3 campaign posters
︎︎︎ Website (view full site here!)
Good Sport is a speculative new biking brand from Specialized Bikes. Featuring a bold, confident palette, the collection celebrates a more inclusive riding culture, encouraging a world where biking can be a form of empowerment and positivity! Brand assets include a print catalog, website design, and campaign posters. Photos curated from Cameron Strand’s collab with Specialized Bikes.
CALARTS PRINT FAIR IDENTITY
2023︎︎︎ 4-color screenprinted poster, 22 x 30”
︎︎︎ 2-color risograph tri-fold pamphlet, double-sided
Screenprinted posters, complementary riso flyers, and complete identity for the 12th Annual CalArts Print Fair, made in collaboration with Maya Alvarado. We wanted the event to be bright, playful, and overall a celebration of the exciting print culture that exists at CalArts. Utilizing the motif of springtime, the Fair’s identity looks at the turn of a new season, reminiscing on the beauty of cultivated creativity and seeing ideas grow from seed to sprout. More event photos to come!
SPIRAL RECORDS PACKAGING
2022︎︎︎ 4-color risograph printing (flat gold, blue, flourescent pink, yellow)
︎︎︎ Features 1-color (yellow) interior printing
Design and risography for The Monthly Mini Vinyl Club, a subscription service from Spiral Records that sends you a few vinyl 45’s each month based on your music taste. The methodology behind the packaging started by choosing a flower (I chose the Hardy Fuschia), simplifying it into a basic ornament, reinterpreting it within a particular style (Dutch Modernism, here), and lastly creating a pattern. I took inspiration from the geometric patterns of Karel Martens, as well as the ink-bleed typography found on vintage record labels. Fun practice for riso registration (and learning how the three-dimensionality of packaging can accentuate its textural qualities)!
NO MAGAZINE IS AN ISLAND POSTER
2022︎︎︎ 22.75 inches x 14.5 inches (unfolded)
︎︎︎ 55gsm Newsprint, limited edition of 500
︎︎︎ Available through eastofborneo.org
Concept and layout design for No Magazine Is An Island, a double-sided poster I designed over the course of my summer internship with East of Borneo. The poster acts as their mission statement made tangible: “A limited edition print & zine charting our motivations to form meaningful narratives, excavate overlooked histories, and create a sense of place, namely Los Angeles and its storied visual culture, through a discursive online community. Reflecting our namesake and evoking moody visuals from artist Joseph Cornell’s experimental film Rose Hobart (1936), this limited print also doubles as a guide to our collaborative multimedia archive and how to contribute.” I used the geometic shapes found in East Of Borneo’s logo as building blocks to construct the abstract, purple forms found on the front poster size.
MOSF APPLICATION WEB/MOBILE
2022︎︎︎ Designed in Figma
Concept, prototyping, and redesign for The Museum of Science Fiction, made in collaboration with Maya Alvarado. We redirected MOSF’s new identity towards children and elementary educators, effectively building out a kid-centric learning hub. In our process we considered site maps, user personas, and wireframes for the application, while also gaining familiarity with content management systems. With a bright color palette, personalized avatar option, and accessible user flow, the app encourages youth engagement, helping MOSF's younger explorers to navigate through current exhibitions. We introduced four wayfinding mascots that students can interact with, each correlating with a different science topic. The app seeks to integrate education with a sense of play, centered around the three main tabs: Explore (interactive trivia and mini quizzes), Expedition (a fun-fact scavenger hunt), and Play (three fully-functional games).
OBJECTIVELY SEEKING ZINE
2022︎︎︎ 17 pages
︎︎︎ Stab-stitch binding, b&w inkjet printing on colored paper
Layout design, writing, and binding for Objectively Seeking: Found Objects From Argentina, a handheld object catalog featuring fifteen mementos from my time there last winter. Categorization details include region-based page colors (pink for Buenos Aires, green for Iguazú Falls, purple for Patagonia); object-specification symbols (Paper, Nature, and Souvenir); and a few other fun logistics (specific date, time, and photo-location of each discovery). Features a checkered fore-edge design along the exposed spine.
Design and interview in conversation with graphic designer, design educator, and book publisher Kathleen Sleboda. The zine explores Sleboda’s Indigenous identity, archival experiences, design-history pedagogy, and enthusiasm for printed matter—it uses engaging type pairings, a vertical page layout, and shape-based pull-out quotes.
DESIGN INDEX PUBLICATION
2022︎︎︎ 260 pages
︎︎︎ Hard cover, case binding
Layout design, research, and copy-editing for Design Index, a 260-page personal graphic design textbook. Includes researched history, famous graphic designers, acclaimed schools and publications, type terminology, and an individual design atlas. The book considers playfulness within an organized grid, through texturized halftones, wonky sticker icons, and eclectic typography.
DOGBONE ANIMATION
2022︎︎︎ Designed in Adobe After Effects, Procreate
Handdrawn animation, character design, and wonky worldbuilding for Dogbone, a music video about a pup in search of the perfect dog bone. Animated in sync to Gillian Hill’s song Tut Tut Tut Tut, this film explores playful protagonists, scratchy background designs, and integrated typography with an ethos of experimentation and fun.
Publication design, creative direction, interviews, and editing for Verses’ fifth issue: Garden. The magazine imagines our own individual landscapes as vessels, a space for things to grow, harbor, decompose, and eventually pass through. Fifty artists were asked to pry past the foliage and take a peek into the ever-growing landscape we all carry inside. Feature artist interviews include Brianna Moreno, Caroline Cai, Emma Crabtree, Joliz Dela Peña, and Jordyn Jackson. Cover features a soft-touch lamination, including uncoated, recycled paper for the interior. Each order comes with a sticker and plantable bookmark (with a personalized thank-you note)!
PASSING THROUGH LA ZINE
2021︎︎︎ 32 pages
︎︎︎ Perfect-bound
Book design and illustrations for Passing Through LA: An Ephemeral Guide and Object Catalog of the City, a 32-page zine about cherishing brief moments as you pass through different liminal spaces in a city. Includes a mini “files” table of contents, gradient cover flaps, and a tear-out ephemera guide in the middle.
PASSING THROUGH LA POSTCARDS
2021︎︎︎ Color-laser printed
Postcard design, illustrations, and packaging for Passing Through LA: A Set of Four Postcards, Places, Moments, designed in tangent with the previous Ephemeral Guide book. The artwork references street photography from a trip around LA with my classmates, exploring moments quickly captured with a curious ethos and spirit of spontaneity. Packaging includes file-like compartments, an accordian folding technique for lay-flat browsing, and velcro closure.
SELECTED POSTERS︎
2021-2023Various posters from my time in college so far. Many are collaborations with friends (for plays, performances, and clubs) or just for fun!