TOOLKIT MAGAZINE PUBLICATION, EXHIBIT
2023︎︎︎ Exhibit/Launch at Wieden+Kennedy Portland
︎︎︎ 24 page tabloid
︎︎︎ Photography by Michael Williams
︎︎︎ Press! CalArts 24700, W+K, CalArts GD
Design, copy-writing, interviews, and exhibit for ToolKit: A Magazine On Making, my capstone project as a Design Resident at Wieden+Kennedy. This print issue is all about building methodology, and it features conversations about creative process and methodology in a generative AI world. Includes interviews with Anna Mills, Bijan Berahimi, Chris Burnett, and Helen Ip—and collabs with Dov Annuse, Dylan Hayes, Elena Reyna, and Nathan Maas. With content ranging from thoughtful interviews to tongue-in-cheek critiques, ToolKit celebrates a spectrum of opinions on creative process and the potential implications of AI, playfully designed on newsprint. Highlights include an interactive AI prompt builder that uses your surroundings as the algorithm, pull-out recipe cards about speculative AI futures, and Baldessar-E, where ChatGPT attempts to answer conceptual prompts by artist John Baldessari.
POCKET IDENTITY, BRANDING
2024︎︎︎ Complete ground-up branding, including naming, copywriting, logotype, type lockups (with arch and sticker alternatives), iconography, typographic patterns, photography asset kit, and brand applications
Pocket is a speculative urban foraging studio located in downtown Los Angeles, using a workshop-based design to teach everyday people about the different forms foraging can take (from wild clay sculptures to foraged charcuterie), encouraging everyone to get outside, connect with their materials, and see what new shapes might form. Pocket aims to provide a meaningful space that prioritizes community, creative sustainability, and gentle interactions with the natural world around us—ultimately uncovering pockets of natural discovery in both flourishing and brutalist landscapes alike.
TRAILMIX UI/UX, BRANDING
2023Meet Trailmix. It’s a navigation app designed for hikers, runners, and cyclists to connect and discover new trails… as well as new music. Users can log their outdoor activities via GPS, with the option to include photos, curated playlists, and stories from along the way. The app aims to connect adventurous people who love music—you can find trail recommendations based on your music taste, or find new music based on the trails you explore, through the community social feature. It also promotes local group hikes/runs/rides, and lets users upload their own mixtapes for specific trails.
ZOE 10 IDENTITY
2023︎︎︎ Type lockup, poster, ticket lanyard, motion graphic
Poster and show identity for Zoe 10, the comedy conference to solve all your problems! Leaning into the event’s tongue-in-cheek business vernacular, the tickets also function as VIP conference lanyards and takeaways for the audience. Zoe10 ran for two sold-out shows at PDA Theater in Altadena.
REDCAT POSTER
2023-2024Screenprinted posters for various performances at Roy and Edna Disney CalArts Theater in Los Angeles. Each poster was designed collaboratively with Isa Eugenio (All Time Stop Now), Maya Alvarado (Bandung, This Emancipation Thing), and Shivangi Chopra (I Want To Climb Inside Every Word).
Good Sport is a speculative new biking brand from Specialized Bikes. Featuring a bold, confident palette, the collection celebrates a more inclusive riding culture, encouraging a world where biking can be a form of empowerment and positivity! Brand assets include a print catalog, website design, and campaign posters. Photos curated from Cameron Strand’s collab with Specialized Bikes.
THE MACHINE IN THE GARDEN ZINE
2023︎︎︎ 16 pages, perfect-bound
The Machine In The Garden is a literary musing on the manufactured world and the preexisting natural one—and what happens when they continually collide. The cover design considers these unresolved ideas by placing two clovers next to each other: the first, a pressed clover found in the wild; the seconds, a contrived clover drawn by AI. Throughout the short story, I wonder how nature and machine exist together—is it mutually destructive? Or will one eventually consume the other? By realizing the short story as a tangible object, I hope to give form to speculative thoughts otherwise lost in the scroll of my computer.
SPIRAL RECORDS PACKAGING
2022︎︎︎ 4-color risograph printing (flat gold, blue, flourescent pink, yellow)
︎︎︎ Features 1-color (yellow) interior printing
Design and risography for The Monthly Mini Vinyl Club, a subscription service from Spiral Records that sends you a few vinyl 45’s each month based on your music taste. The methodology behind the packaging started by choosing a flower (I chose the Hardy Fuschia), simplifying it into a basic ornament, reinterpreting it within a particular style (Dutch Modernism, here), and lastly creating a pattern. I took inspiration from the geometric patterns of Karel Martens, as well as the ink-bleed typography found on vintage record labels. Fun practice for riso registration (and learning how the three-dimensionality of packaging can accentuate its textural qualities)!
NO MAGAZINE IS AN ISLAND POSTER
2022︎︎︎ 22.75 inches x 14.5 inches (unfolded)
︎︎︎ 55gsm Newsprint, limited edition of 500
︎︎︎ Available through eastofborneo.org
Concept and layout design for No Magazine Is An Island, a double-sided poster I designed over the course of my summer internship with East of Borneo. The poster acts as their mission statement made tangible: “A limited edition print & zine charting our motivations to form meaningful narratives, excavate overlooked histories, and create a sense of place, namely Los Angeles and its storied visual culture, through a discursive online community. Reflecting our namesake and evoking moody visuals from artist Joseph Cornell’s experimental film Rose Hobart (1936), this limited print also doubles as a guide to our collaborative multimedia archive and how to contribute.” I used the geometic shapes found in East Of Borneo’s logo as building blocks to construct the abstract, purple forms found on the front poster size.
Publication design, creative direction, interviews, and editing for Verses’ fifth issue: Garden. The magazine imagines our own individual landscapes as vessels, a space for things to grow, harbor, decompose, and eventually pass through. Fifty artists were asked to pry past the foliage and take a peek into the ever-growing landscape we all carry inside. Feature artist interviews include Brianna Moreno, Caroline Cai, Emma Crabtree, Joliz Dela Peña, and Jordyn Jackson. Cover features a soft-touch lamination, including uncoated, recycled paper for the interior. Each order comes with a sticker and plantable bookmark (with a personalized thank-you note)!